For LabLynx, embracing social forces for change has meant leveraging the likes of Skype and GoTo Meeting for live product demos and meetings, enabling interactive, real-time demonstrations and Q&A with anyone at any time, regardless of geographic location. Those same tools also provide instant communications within the company and with customers, leading to much more responsive, efficient and effective service. It has also meant establishment of sciCloud.net®, a social meeting place and resource headquarters for the entire scientific, healthcare and laboratory community. That means increased collaboration and coordination within the industry, as well as more easily available information, resources, goods and services.The other main aspect of this driver of change is its corollary of community-based activity and transparency. Always an advocate of transparency and openness, LabLynx has found a perfect vehicle in adopting community-based apps and solution packages as the foundation of its products and services (see sciCloud.net®).
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